January 2017

25
Jan

China’s Social Media Landscape

There is an ever-growing number of channels and tools available for online marketing. As a large deal of Western platforms are not available in China without the use of a VPN or Chinese copycats serve local user’s demand better, this is a whole new world for foreign companies. In this section we’d like to introduce you to only the most

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25
Jan

Invest in China – There isn’t just one way of doing it

Joint Venture, Strategic Alliance, Representative Office, WFOE – there are a lot of different options for a market entry in China. Which one is the best for your company and why should you invest in China at all? A few years ago, China was a target for foreign investment as it offered low labor costs and a huge, untapped market.

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24
Jan

Market Research – More than “the art to google”?

There is no doubt that market research prior to any investment is of utmost importance in order to get a clear understanding of the industrial landscape, major players, competitors and recent trends. Without knowing the top customers and competitors as well as identifying the market success factors of the company, no one would risk a market entry. But how should this market

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23
Jan

Pepsi – Brand experience through mobile games & apps

SwissTank Mission Our mission was to improve the overall brand image of Pepsi by reaching out for a new and young audience and creating an unforgettable customer brand experience to win loyal Pepsi fans and therefore increase sales. What we did Mobile Game and App In order to reach the target group, we developed a mobile “Jump & Run” game

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23
Jan

Paulaner Bräuhaus Guangzhou – Branding and Promotion

Starting Point Paulaner Bräuhaus is a German top quality brand serving an international upscale clientele with experience in gastronomy using the marketing concept of traditional German music, food, uniforms and design. SwissTank Mission The task for SwissTank was to improve the restaurant reach, familiarize the target market with the German concept and to spread the brand in the area of

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23
Jan

3CEMS – Reposition a market leader

Starting point 3CEMS, one of the biggest multinational EMC companies worldwide with 16’000 employees in Mainland China, Taiwan and the USA, focused mainly on operations when they contacted us in 2011. The building of a corporate identity, marketing design and online presence was less important to their business. SwissTank Mission As 3CEMS realized that due to the lack of online

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20
Jan

Business Meeting Traps

Have you ever sat in a meeting with thoughts to escape? Long hours of discussions which are going on and on and without beginning or end while work remains undone…? How long are you ready to be nonproductive and to suffer because of poor meeting management? As a fact and a possible solution, more than a decade ago, Allen Bluedorn,

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