7
Dec

SWISSTANK AT EVENTS – CLAC EXPO IN ZHUHAI

The 9th, 10th and 11th of November SwissTank attended the first China-Latin America International Fair in Zhuhai, a city in the southern China’s Guangdong province at the border with Macao and near Hong Kong. The Zhuhai International Convention & Exhibition Center hosted the trade fair which included economic and trade cooperation forums, product fairs and entrepreneur summits, covering commodity trade,

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1
Dec

SwissTank Oversea Market Entry Solutions

In the previous articles we have introduced our investment projects services, stressing the successful consequences of an international business partnership. This month we would like to give you an overview of the market entry services we offer. SwissTank has been more and more involved in helping Chinese companies to expand their business in the overseas market, mainly in Europe and in

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23
Jan

Pepsi – Brand experience through mobile games & apps

SwissTank Mission Our mission was to improve the overall brand image of Pepsi by reaching out for a new and young audience and creating an unforgettable customer brand experience to win loyal Pepsi fans and therefore increase sales. What we did Mobile Game and App In order to reach the target group, we developed a mobile “Jump & Run” game

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23
Jan

Paulaner Bräuhaus Guangzhou – Branding and Promotion

Starting Point Paulaner Bräuhaus is a German top quality brand serving an international upscale clientele with experience in gastronomy using the marketing concept of traditional German music, food, uniforms and design. SwissTank Mission The task for SwissTank was to improve the restaurant reach, familiarize the target market with the German concept and to spread the brand in the area of

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23
Jan

3CEMS – Reposition a market leader

Starting point 3CEMS, one of the biggest multinational EMC companies worldwide with 16’000 employees in Mainland China, Taiwan and the USA, focused mainly on operations when they contacted us in 2011. The building of a corporate identity, marketing design and online presence was less important to their business. SwissTank Mission As 3CEMS realized that due to the lack of online

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