27
Mar

The World wears Chinese

China is one of the biggest textile manufacturers in the world; countless famous foreign brands outsource their production in China. But in this article, we want to emphasize the Chinese clothing industry – The Chinese Brands. With the increase of the middle class, the clothing industry can still develop locally; furthermore, it has a huge potential and ability to expand
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30
Jan

German components manufacturer

Regarding today’s article, you will be acquainted with this German company, which is a major supplier in the automotive and general industry worldwide and having decades of experience since 1986. Its core products scope encompasses from adhesive systems, dispensing and metering, such as applicators, nozzles, system controllers to other specific and precise technical machinery. The company manufactures components that are

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23
Jan

Investment For Plastic Moulding Company

In the following, we will introduce a family-owned Italian company founded in 1983 which currently employs nearly 200 individuals. The Company operates in the automotive and home appliances industry, providing highly innovative solutions. Its core business is plastic injection moulding, plastic components and alloys painting. The Company has 3 operational plants in different regions of Italy. Its most environmentally friendly painting

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22
Jan

Automotive Industry Revolution US

The recent industry revolutions, lead by technological and digital drivers, are also encompassing the automotive sectors, where Germany, US and China are the industry leaders due to the government support. The implementation of the aforementioned national industrial strategy, which Germany called “Industry 4.0”, will definitely enhance the overall competitiveness of the enterprises and industries, and moreover of the countries themselves. Generally, the 4.0

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18
Jan

China’s Role In Industry 4.0 Automotive Revolution

The term Industry 4.0 originated in 2011 from a high-tech strategy project sponsored by the German government, which promoted the computerization of manufacturing. Since then, China’s government has been actively embracing the principles of Industry 4.0. In October 2014, China and Germany signed the Sino-Germany Cooperation Action Plan, under the theme “Design Innovation Together”. This plan facilitates bilateral cooperation by creating a China-Germany “Industry 4.0

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1
Dec

SwissTank Oversea Market Entry Solutions

In the previous articles we have introduced our investment projects services, stressing the successful consequences of an international business partnership. This month we would like to give you an overview of the market entry services we offer. SwissTank has been more and more involved in helping Chinese companies to expand their business in the overseas market, mainly in Europe and in

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1
Dec

A “Made in China” has made it global: Lenovo’s international success

In the first quarter of 2017, Lenovo has consolidated its position as number 1 in the PC market -with a 21% market share, and its position in North America as number 3, only behind Apple and Dell. It’s indeed natural to wonder how Lenovo, a Chinese technology company selling personal computers, smartphones, servers, smart televisions and other products, has become a successful global brand.

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25
Jan

China’s Social Media Landscape

There is an ever-growing number of channels and tools available for online marketing. As a large deal of Western platforms are not available in China without the use of a VPN or Chinese copycats serve local user’s demand better, this is a whole new world for foreign companies. In this section we’d like to introduce you to only the most

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23
Jan

Pepsi – Brand experience through mobile games & apps

SwissTank Mission Our mission was to improve the overall brand image of Pepsi by reaching out for a new and young audience and creating an unforgettable customer brand experience to win loyal Pepsi fans and therefore increase sales. What we did Mobile Game and App In order to reach the target group, we developed a mobile “Jump & Run” game

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23
Jan

Paulaner Bräuhaus Guangzhou – Branding and Promotion

Starting Point Paulaner Bräuhaus is a German top quality brand serving an international upscale clientele with experience in gastronomy using the marketing concept of traditional German music, food, uniforms and design. SwissTank Mission The task for SwissTank was to improve the restaurant reach, familiarize the target market with the German concept and to spread the brand in the area of

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