Market Entry Strategy

27
Mar

Acquisition- The Fashion brands’ shortcut to success in the overseas market

In the process of globalization, the planning of international strategies is vital for companies. Moreover, the brand influence and the consistency in the management may be the decisive factor for global success. Occasionally, foreign acquisitions can help companies to adjust their strategic layout and penetrate new markets faster.   Shangdong Ruyi is the largest luxury-clothing group in China today. At
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18
Jan

Christmas in China

Christmas has been steadily gaining popularity in Mainland China in the last two decades. In the biggest cities, it has been a big commercial success and a newly adopted festive tradition. However, most of the people in China do not celebrate Christmas as people in the West. In China, only one percent of the population is Christian, therefore the majority only

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18
Jan

China’s Role In Industry 4.0 Automotive Revolution

The term Industry 4.0 originated in 2011 from a high-tech strategy project sponsored by the German government, which promoted the computerization of manufacturing. Since then, China’s government has been actively embracing the principles of Industry 4.0. In October 2014, China and Germany signed the Sino-Germany Cooperation Action Plan, under the theme “Design Innovation Together”. This plan facilitates bilateral cooperation by creating a China-Germany “Industry 4.0

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