We do ONLINE MARKETING; Branding; Channel Development; Market Tests; E-Commerce
Get to the next level with our marketing and sales services!
An effective marketing strategy can serve as a crucial road map for the entire business. By developing and establishing a coherent and well considered marketing strategy, you can promote your business, court the right types of client and allocate your resources correctly, all while safeguarding the reputation of the firm.
Solid analytics and quantifiable sales is what we believe in when developing a marketing strategy for a customer. The first step consists in an in-depth situational analysis where a company is scrutinized and a general profile established, as well as outlining smart strategic objectives and determining actions to be taken to successfully reach the strategic objectives.
The second step is a detailed project schedule. Each action taken within the scope of a project will be carefully monitored and evaluated in order to ensure the effectiveness of an action. Any deviation will be countered with corrective measures. Regular client meetings will make the partnership transparent and successful!
Marketing Strategy and Planning – Get your message out there!
The greater demand for foreign brands opens the opportunity to many companies to sell directly through the many platforms from which most Chinese consumers buy every day.
With a well-established payment and anti-fraud system and over 600 million internet users in China, e-commerce has generated revenue growing at a 70% rate over the past few years.
Understanding how to attract consumers to your brand requires monitoring market trends, implementing innovating marketing strategies, lean fulfillment, great CRM, and a flawless reputation in China.
At SwissTank, we can help you to
1. Test the market, get feedback
Setup online sales in order to get firsthand customer feedback and find out more on how the market is absorbing the product. Stay agile and use the feedback to improve and immediately build a good customer reputation.
2. Find the right partners to grow
After the “Test phase”, you are ready to develop channels and grow your sales numbers. We can help you to find the right partners in your industry with the right channels in hand.
The globally leading platform Taobao is China’s largest online marketplace, with more than 50 million unique users a day, over 800 million products listed, 334 million active buyers globally and a total GMV of 438 billion yuan.
Tmall is one of China’s largest online marketplaces exclusive for local and international brands with 307 million active buyers globally and a total GMV of 275 billion yuan. Its Tmall Global platform has more than 5,400 foreign brands.
Jindong is one of the largest B2C online retailers focused on brands and original products in China with 131.9 million active users and a net revenue of 44.1 billion Yuan. The platforms lists over 40 million SKUs.
WeChat is one of the worlds largest messenger app with 570 million active daily users. The number one messenger in China has over 200 million users registered with credit card information linked to their accounts.