Market Entry Solutions

Internationalize your brand and capture value in China!

Getting your Chinese market entry right is crucial!

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Joint Venture

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Hong Kong company

Free-Trade Zone company

Internationalization through expertise

Entering the Chinese market can prove increasingly difficult for many foreign companies of all shapes and sizes. Despite increasingly difficult market conditions in Europe and the United States, China has continued to grow and is on the verge to become the largest global economy overtaking the United States by 2020.  In order to successfully enter and continue to succeed in this promising, yet difficult market, an extensive knowledge and experience of the Chinese market and its administrative procedures are of utmost importance. At SwissTank, we specialize in end-to-end market entry approaches, supporting your brand and business from market research and strategy formulation until successful implementation and continuous controlling and conflict management. With this approach we aim to enable foreign enterprises a smooth and successful entry into China.

The SwissTank approach

Market Research

With our market research solutions, we can help you gain a deep understanding of market potentials, competitors and Chinese business dealings. With this, we aim to provide key market insights to help our clients create precise forecasts and make the business planning process more accurate. This will streamline your market entry efforts and eliminate the uncertainty often hindering foreign businesses of entering the Chinese market.

Strategy Formulation

Getting your strategy right before entering the Chinese market is crucial to setting up successful operations in China. When developing your market entry strategy for the Chinese market, many variables such as the mode of entry, finding the right location and identifying your target market must be taken into account. With our experience in developing strategies to enable successful market entries for foreign companies, we can support your market entry efforts and develop a market entry strategy tailored to your business needs.

Administrative and Legal

China’s administrative and legal landscape represents one of the greatest challenges for foreign businesses setting up operations in China. Non-transparent processes and a confusing system of licenses and approvals often delay market entries of foreign corporations and incur high costs due to false tax classifications. For a smooth and efficient market entry, timely applications for product approvals, company registrations, trademark security and many more are of utmost importance. At SwissTank, we specialize in streamlining the market entry process for foreign corporations, realizing a timely and cost saving set-up of local operations in China.

Marketing and Business Development

After a successful legal set-up of operations, emphasis should be put on brand and business development. Only with a deep understanding on Chinese consumer and business behavior a brand can be strongly established in the Chinese market, which is crucial for Chinese buying behavior. By connecting our marketing services with our expertise in Chinese business development, SwissTank can help you set your business up for long-term success in China.

Cultural Management

The way business is being done in China varies greatly from other cultures and is rooted deeply in China’s cultural history. In order to successfully set-up any China operation, a clear understanding of the local business culture and etiquette are of utmost importance. Failure to do so will not only hurt any business negotiation in China but can even lead to the termination of such. With our cultural management, we aim to successfully manage our clients businesses through the Chinese cultural landscape to ensure maximum value for foreign businesses.

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