Doing Business in China
The key to long-term success in the Chinese market is an in-depth understanding of the Chinese business culture and etiquette. Lacking cultural sensibilities on the other hand will hinder business growth tremendously.
Market Entry Solutions
The market entry is the most crucial step in any internationalization process. Only a deep understanding of administrative procedures and coherent industry insights will build the basis for a successful expansion.
Investing in China can create great returns. However, the right investment partner, detailed due diligence, local expertise and a suitable investment approach are crucial for a positive investment return.
China’s e-commerce market is the world’s largest and growing continuously. With the right placement and a tailored marketing strategy, your brand can be successful in China’s e-commerce landscape.
Latest China Insights
SwissTank at Events
The 4th of March is famous not only because of the fact that this is an International ...
In- and Outflow of Foreign Direct Investment
When reading the newspapers and following recent discussions, one might get the ...
SwissTank at Events
17.02.17 The Swisstank team didn’t just spend their busy work day in the office, but ...
3 basic tips for doing business in China
China attracts many businessmen due to its size and economic indicators and it seems ...
China’s Social Media Landscape
There is an ever-growing number of channels and tools available for online marketing. ...
Invest in China – There isn’t just one way of doing it
Joint Venture, Strategic Alliance, Representative Office, WFOE – there are a lot ...
Market Research – More than “the art to google”?
There is no doubt that market research prior to any investment is of utmost importance ...
Pepsi – Brand experience through mobile games & apps
SwissTank Mission Our mission was to improve the overall brand image of Pepsi by ...
Paulaner Bräuhaus Guangzhou – Branding and Promotion
Starting Point Paulaner Bräuhaus is a German top quality brand serving an ...
3CEMS – Reposition a market leader
Starting point 3CEMS, one of the biggest multinational EMC companies worldwide with ...
Business Meeting Traps
Have you ever sat in a meeting with thoughts to escape? Long hours of discussions which ...
Market Entry Strategy
Marketing & Sales
Administrative & Legal
SwissTank is an end-to-end full service consultancy which has made it its mission to bridge the gap between foreign businesses and the Chinese market. With its long experience in Chinese business dealings and its Swiss origin, SwissTank has developed a deep knowledge about foreign market entries and market developments, enabling foreign companies and investors to succeed in the soon to be largest economy globally.