Win over the Chinese consumer, online!
With the right knowledge and experience, your brand can prosper in China’s e-commerce landscape
Alibaba & 1688
Taobao & TMall
Online sales through brand building
With recent developments, China’s almost 1.4 billion potential consumers are increasingly moving online, making the e-commerce sector a continuous driver of economic growth in China. Rising internet penetration rates and increasing smartphone ownership will continue to let China’s e-commerce market grow, making it the world’s largest. In contrast to foreign markets is Amazon in China largely replaced with local e-commerce giants like Alibaba and JD.com, making it more difficult for foreign companies to place their brand in one of the leading e-commerce platforms. At SwissTank, we specialize in managing the placement process end-to-end, starting by conducting in-depth market research as well as registering and approving your products to providing online marketing services and testing and optimizing your online presence.
The SwissTank approach
With our market research solutions, we can help you gain a deep understanding of market potentials, competitors and online shopping behaviors. With this, we aim to provide key market insights to help our clients create precise forecasts and make the business planning process more accurate. This will streamline your market entry efforts and eliminate the uncertainty often hindering foreign businesses of entering the Chinese market.
Brand Registration and Product Approval
Before selling your products on China’s leading e-commerce platforms, some administrative and legal procedures must be handled beforehand. Having your brand registered in China will protect your products and your whole brand from being copied and will allow you to establish your brand in China long-term. This in combination with having your products approved for the Chinese market will save time and prevent costly lawsuits. At SwissTank, we can handle these administrative and legal procedures for you in order to set-up your China operations quickly.
The right placement without a clear message to communicate to the Chinese consumer won’t realize your products’ potential in this huge market. Competition is tough and many Chinese competitors try to gain market share from foreign brands with low-price strategies. The right marketing is therefore key to leverage your products’ full potential and successfully implement your brand in China’s e-commerce landscape. With our extensive online marketing background and deep understanding of Chinese online shopping behavior, we can help implement your brand in China’s e-commerce market and set your products up for success.
Sales and Operations
After having successfully researched the market, undergone administrative and legal procedures as well as implemented a targeted marketing strategy, your products must be listed on China’s leading e-commerce platforms and set-up for warehousing and distribution. Due to China’s large area and varying population densities, a deep understanding of China’s demography as well as geography is needed to ensure efficient logistic processes with short delivery times. At SwissTank, we can support your brand by using our longstanding experiences and networks in China to ensure efficient operations.
Successful e-commerce operations require constant testings and improvements to adapt to an ever-changing environment. After successfully establishing your brand in China’s e-commerce landscape and placing your products, we continue to test and improve current processes to ensure quality placements and efficient logistical processes. This will secure your leadership position and implement your brand long-term.