Cultural Services

15
Feb

3 basic tips for doing business in China

China attracts many businessmen due to its size and economic indicators and it seems difficult to resist to make rapidly acquaintance with Chinese colleagues. Let’s say that you are one of them. You read a lot of books about Chinese culture, language, customs and economic news reports, downloaded WeChat and added many Chinese colleagues there. You have begun negotiations with them and they have promised you good

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23
Jan

Pepsi – Brand experience through mobile games & apps

SwissTank Mission Our mission was to improve the overall brand image of Pepsi by reaching out for a new and young audience and creating an unforgettable customer brand experience to win loyal Pepsi fans and therefore increase sales. What we did Mobile Game and App In order to reach the target group, we developed a mobile “Jump & Run” game

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23
Jan

Paulaner Bräuhaus Guangzhou – Branding and Promotion

Starting Point Paulaner Bräuhaus is a German top quality brand serving an international upscale clientele with experience in gastronomy using the marketing concept of traditional German music, food, uniforms and design. SwissTank Mission The task for SwissTank was to improve the restaurant reach, familiarize the target market with the German concept and to spread the brand in the area of

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