Joint Venture, Strategic Alliance, Representative Office, WFOE – there are a lot of different options for a market entry in China. Which one is the best for your company and why should you invest in China at all? A few years ago, China was a target for foreign investment as it offered low labor costs and a huge, untapped market.
SwissTank Mission Our mission was to improve the overall brand image of Pepsi by reaching out for a new and young audience and creating an unforgettable customer brand experience to win loyal Pepsi fans and therefore increase sales. What we did Mobile Game and App In order to reach the target group, we developed a mobile “Jump & Run” game
Starting Point Paulaner Bräuhaus is a German top quality brand serving an international upscale clientele with experience in gastronomy using the marketing concept of traditional German music, food, uniforms and design. SwissTank Mission The task for SwissTank was to improve the restaurant reach, familiarize the target market with the German concept and to spread the brand in the area of
Starting point 3CEMS, one of the biggest multinational EMC companies worldwide with 16’000 employees in Mainland China, Taiwan and the USA, focused mainly on operations when they contacted us in 2011. The building of a corporate identity, marketing design and online presence was less important to their business. SwissTank Mission As 3CEMS realized that due to the lack of online